Est. 1887 — Geneva, Switzerland

Time is not measured. It is worn.

Each AURON timepiece is a meditation on permanence — hand-assembled over 400 hours by our master horologers, destined to outlive generations.

Explore Collection Our Craft
137
Years of Heritage
400+
Hours per Piece
18
Master Craftsmen
"A watch does not merely tell time — it holds the memory of every moment it has witnessed."

In 1887, master horologist Édouard Auron retired to his workshop above Lake Geneva and began constructing a timepiece that would never be sold — only inherited. That philosophy guides every AURON creation to this day.

We do not make watches for those who need to know the time. We make them for those who understand its weight.

— Maison Auron, Geneva
1887
Year Founded
18K
Gold Alloy Used
312
Components Per Watch
∞
Generational Warranty
Collection 2025

Three Expressions
of Time

Each piece conceived as a singular vision — never a series, always a statement. Limited to eighteen units annually.

AURON NOCTIS
Midnight Edition
A tribute to the hour before dawn — when time stands still and the world holds its breath. Obsidian dial, hand-guilloché bezel.
From $48,000
AURON LUMIÈRE
Skeleton Tourbillon
The movement laid bare — 312 components visible through hand-bevelled bridges of 18K rose gold. Mechanical poetry in motion.
From $124,000
AURON ÉTERNEL
Perpetual Calendar
A perpetual calendar that requires no adjustment until the year 2100. Built not for this lifetime, but for those who follow.
From $86,000
Atelier

The Art of
Absolute Precision

I
HAND-WOUND MOVEMENT
Every calibre is wound, adjusted, and timed by a single master — never passing between hands until perfection is certified across six positions.
II
GENEVA SEAL
Each movement carries the Poinçon de Genève — eleven criteria of finishing excellence, from mirror-polished bevels to côtes de Genève striping.
III
18K GOLD CASES
Our proprietary Auron Gold alloy — 75% pure gold, 25% platinum — achieves a warmth no standard alloy can replicate. It deepens with age.
IV
400 HOUR ASSEMBLY
From raw components to a finished timepiece: 400 hours of uninterrupted attention. Most watchmakers need sixty. We find sixty insufficient.
Patrons

Those Who Know,
Choose Auron

I have owned timepieces from every great maison. None has aged with the grace of my AURON Noctis. It does not merely keep time — it accumulates it.
A
Alexandre Fontaine
Collector, Monaco
My grandfather left me his AURON. My father wore it at my birth. I will pass it to my son. There is no other object in my life with that weight of meaning.
S
Sir Edmund Harrow
Patron, London
The Lumière skeleton is the most honest mechanical object I have ever encountered. Every gear, every spring visible — nothing hidden, nothing unnecessary.
M
Margaux Delacroix
Architect, Paris
Private Appointments Available

Begin Your
Inheritance

Visit our Geneva atelier or speak with a private advisor. Every AURON begins as a conversation.

Request Consultation View Collection